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Our Story

Astha Credit & Securities (P) Ltd. Bhopal based first NSE member. Astha Credit & Securities (P) Ltd. Is one of the leading Broking houses in India. The company with its acknowledged presence in the field of investment consultancy, stock broking, commodity broking and currency broking is providing continuous quality service on exchange traded derivatives , cash market and commodity products for over ten years. Astha Group is an upcoming Investment Services Group having more than 100 business locations all over India. Numerically it serves over 20,000 regular customers in India with its various services including securities, derivatives trading, Commodity trading, depositary services, institutional broking etc.
History of AsthaTrade

The company belongs to Bhopal based "Astha Group" engaged in broking in Shares & Stocks . Late Mr. A.P.Pandey jointly with Mr. Satish Chandra Gupta & Mrs. Rashmi Chandra Gupta promotes the group. The activities in the capital market started in the year 1997 as a brokerage house for retail investors and market making in select scrip and extended to financial intermediation activities in capital markets in the Name of Astha Credit & Capital in the Sub-Broker Capacity and later on in Dec 2003 the Partners of this firm floated a company Astha Credit & Securities Private Limited which has acquired the Corporate Membership of National Stock Exchange of India Limited in 2005 & Commenced the trading activities in Cash & Derivative Segments in June 2005.We are also considered as active Member of Inter-Connected Stock Exchange of India Limited thru our Group Comp may Astha Investments, which is in to Capital Market since 2000. Astha Credit & Securities Private Ltd. currently provides most of the services as follows:
Equity Market Trade Execution Service : Membership of the National Stock Exchange (NSE), Trade Execution is done through V-Sat Network, which is approved by the Exchanges, and efficiency is offered in trading by display of rates of the exchanges.
Derivatives Trading : Membership of Futures and Options segment of National Stock Exchange.
IPO Services : Using the technology backbone the company provides an online services to bid for various IPOs . It is also possible to actively participate in IPO market even from centers, which do not have collection bank facilities.
Management Team

Late Shri Anil P. Pandey: Was an Engineer , has built up the group over the years with his forward - looking approach and fair business practices. Professionally he has hands on experience in Capital markets and he believes in extensive application of technology to increase reach, transparency and reduce transaction costs.
Satish Chandra Gupta: an Engineer, is the co-promoter. He possesses quite a rich experience in the capital market and has been responsible for building the equity business of the group.
Mrs. Rashmi Chandra Gupta : an M.Phill and Post Graduate In Science , has been associated with the group since its Inception and has been responsible for overall business and systems development.
Technology & Infrastructure

The company has invested in experienced and qualified people, office premises in strategic locations, state of the art technology and communication network to provide information for aiding investment related decision-making.
Human: The Group's human resources comprise of professionals viz., chartered accountants, and management graduates with background in economics and engineering, and experienced staff that includes dealers, analysts, sales, technology, compliance, financial control and operations personnel. Over 60% of the staff is professionally qualified and Most of them are NCFM Certified also and we have ample no. of Peoples who have cleared the NCFM-NSDL Depository Module.
Networked office locations : Brokerage operations are carried out from Bhopal. Office space over 5000 square feet is available in Bhopal ' s prime location for providing various services. A comprehensive communications and telecom network links them.
Technology : The security industry has been rapidly absorbing technological innovations in hardware, software, and telecommunication, mobile and wireless applications. The group has recognized that for any participant to stay ahead in the race, understanding and absorbing these developments in technology is a must. The company has developed vide range of software to integrates various functions performed by the Company.
Research & Training

Reasearch: Investors are provided with extensive information on markets and companies through hourly market reviews, periodic market commentary and recommendations. This enables the investors to make informed decisions on the market. The company firmly believes that substantial value addition can be made in its services by providing continuous and accurate decision making tools to the investors.
Training : The Company lays significant importance on training and skill up gradation. The staff is trained both in-house and externally at all levels to enable maintain highest service standards in delivery. The company associates are trained from time to time for familiarizing them with developments in the markets.
Customers : The customer base is predominantly institutional for equity activities and comprises both institutional and individuals for equity and other activities. The customers are serviced both directly and through the network of sub-brokers. The focus of the group has been to increase the reach through conventional channels supported by technological network to reduce the transaction cost for the investors. The group envisages that the knowledge-based approach will result in better value addition for the customers.
The customers group and the products and services offered are:
a. Primary dealers avail of price discovery services that facilitates trading
b. High net worth clients are active traders, strategic investors and arbitrageurs in equity instruments.
c. Portfolio clients rely on the research and advisory service for value addition.
d. Retail investors trade in equity and derivatives
Compliance :
The regulatory requirement for documentation, record keeping and reporting is increasing at all levels viz. investors, sub brokers, member brokers and exchanges. Company maintains a very strict vigil on complying with various statutory requirements. Regular audits are conducted to verify the same. Compliance inspections are carried out at regular intervals at sub broker offices too. The process has helped to keep the operations transparent and be a good corporate citizen